Marketing Your Auto Detailing Business on the Internet

Offline:

You can promote your website in various ways. You should have your website displayed on your business cards, on company clothing, flyers, service menus, coupons, etc. You should also have your website on your building, signage, company vehicles, and any other company collateral that is visible to potential or current customers.

Online:

You want your website to be straight forward and easy to navigate. It should be tasteful and well put together. Your website should have separate web pages for exterior services, interior services, maintenance plans, pictures, ancillary services, specialty services etc. On your website, it is a good idea to display pictures of your mobile rig or shop, and also pictures of vehicles that you have detailed. If you plan to detail boats, motorcycles, RV’s, planes, etc. you should show pictures of those as well. You may want to provide your address if you have a shop or the areas that you service if you are a mobile detailer. You should also list your phone number, fax number, email address, etc.

It is important that you have your website created by a professional web designer. Do not have a friend create a website for you unless they are a professional web designer. Having a non-professionally made website will not be a good representation of your company. You don’t want a website that looks “home-made” or unprofessional. When people go to your website, this is the first impression that they get of you so you want them to see a well organized and professional looking website. You want to show that you are running a credible and professional business. It is very beneficial to post information that will educate prospects about things like acid rain, benefits of using detailing clay, advantages of paint sealant vs. wax, base coat/clear coat paint, water reclamation, etc. This will show that you are an expert in your field and give you credibility.

Optimization:

For maximum optimization, make sure that the content of your website contains phrases relevant to what people will search for when looking for detailing in your area. You want to use words and phrases that people will type in when they are searching for detailing services in your area. Use phrases like “Auto Detailing Pittsburgh, PA,” “Mobile Auto Detailing Phoenix, AZ,” “Car Detailing Orange County, CA,” and other variations of the phrase with your services and the area that you would like to service. The more phrases you have like these, the higher you will be ranked, and the easier it will be for people to find you when they are searching for detailing services. You can also have links on your website to other detailing-related websites which will help to give you higher rankings with the search engines.

Other Ways to Promote:

You can create both MySpace and FaceBook accounts. You can use these two networking websites to promote your website and business. You may want to show your contact information, your address, services you offer, and you should have a link directly to your website. These types of web sites are called social networks and can get your name out to many people quickly.

Once your website is on the World Wide Web it could take several months before it gets ranked high on the search engines. You want your website ranked on the first page and preferably within the top three of the organic (free) listings. You may have to keep tweaking the coding of your website (keywords, descriptions, etc.) to get it ranked high. Another way to get your website ranked high is through pay per click listings. You can actually get your website ranked at the top of the major search engines like Google and Yahoo! The only time that you are charged is when someone doing a search for detailing in your area clicks on your ad. You can also manage what you are willing to pay per click as well as when and where you want your ads to run. You are able to cancel your pay per click ads once your website gets ranked high through the organic listings or when you no longer want to pay for an ad.

02:30 - 2008-Jan-14